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15+ years of experience in motion design, UX, visual storytelling, AR, and brand — from Microsoft and T-Mobile to statewide initiatives.

Brand & Motion Design

A different kind of work.

Before community storytelling, there was corporate craft. These pieces from my time at T-Mobile show another side of my design range - animated presentations, brand identity, event collateral, and immersive experiences.

T-Mobile Golf Tournament — Motion & Brand Design

Golf Tournament Slide 1
Golf Tournament Slide 2
Golf Animation 1
Golf Animation 2

T-Mobile Tech Experience — One-Pagers (click to enlarge)

T-Mobile Tech Experience — Summer Tour 2019 Event Swag & Print

Summer Tour Shirt & Collateral

T-Mobile — Animated Executive Communications Snippets  ·  ▶ Watch the full video

Executive Animation 1
Executive Animation 2
Character Animation 1
Character Animation 2
Character Animation 3

Beyond the Label: An Augmented Reality Experience

AR Wine Labels
Wine Bottles
AR Wine Scan AR Wine Hand AR Wine Actor

Campaign Spot Highlights  ·  ▶ Watch the full video

Sizzle Animation 1
Sizzle Animation 2
Sizzle Animation 3
Sizzle Animation 4

Conceptual Animations  ·  ▶ Watch all four videos

Conceptual Animation 1
Conceptual Animation 2
Conceptual Animation 3
Conceptual Animation 4

Stories from the field.

Inventech Marine Solutions
Economic Development · Manufacturing · Video

Inventech Marine Solutions - Manufacturing Growth in Bremerton

In 2024, Commerce awarded $200,000 to Inventech Marine Solutions through the Evergreen Manufacturing Growth Grant program. The investment supported the shipbuilding company in doubling its manufacturing space to 90,000 square feet - enabling bigger boats, streamlined production, and new manufacturing jobs for the Bremerton community.

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Koto Jelly Coffee
Small Business · Video

Koto Jelly Coffee - Seattle's First Coffee Jelly Cafe

Seattle has its first cafe dedicated to drinkable coffee jelly. Koto Jelly Coffee, founded by architects-turned-entrepreneurs Ree Hamai and Heywood Chan, reimagines a Japanese dessert into smooth drinks. Starting with just a camping table at pop-up events, and with support from Commerce's Small Business Resilience Network, they grew into a thriving storefront near Seattle University.

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Lacey MakerSpace
Workforce · Small Business · Video

Lacey MakerSpace - 2024 Governor's Smart Communities Award

The City of Lacey received a Smart Partnership Award for the Lacey MakerSpace expansion - a joint endeavor between Lacey, Saint Martin's University, and the Thurston Economic Development Council. The space provides community access to high-tech equipment, education, and workforce training to empower makers, innovators and small businesses.

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Tariffs Press Conference
Policy · Executive Communications · Video

Director Joe Nguyen & Gov. Ferguson - Standing Up Against Tariff Impacts

Director Joe Nguyen joined Governor Bob Ferguson at a press conference on the potential impact of federal tariffs on Washington's economy. With 2 of every 5 jobs tied to global trade, agriculture and aerospace among the hardest hit, and families facing higher costs for everyday essentials - Commerce is standing up for Washington jobs, affordability, and opportunity.

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Housing Washington 2025
Housing · Executive Communications · Video

Housing Washington 2025 - Director Joe Nguyen's Reflections

More than 1,300 people gathered in Bellevue for one of the largest Housing Washington conferences ever. Commerce staff participated in three days of conversations about building more, doing more, and better serving Washington communities. Watch Director Joe Nguyen share his reflections on what this moment means for housing across the state.

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Paine Field Frontier Airlines
Economic Development · Aviation · Video

Frontier Airlines Expands at Paine Field - New Routes & Economic Growth

Paine Field announced expanded travel opportunities with the addition of Frontier Airlines, bringing direct service to Denver, Las Vegas, and Phoenix. Commerce Director Joe Nguyen joined the celebration, marking another milestone in Paine Field's continued growth and economic development for the Everett community.

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Cascadia Sustainable Aviation
Aviation · Clean Energy · Economic Development

Cascadia Sustainable Aviation Accelerator - Clean Energy Takes Flight

Leaders from state government, industry, and research gathered at Boeing Future of Flight in Mukilteo to launch the Cascadia Sustainable Aviation Accelerator - a regional effort to advance sustainable aviation fuel across the Pacific Northwest. Backed by state funding and $10M in philanthropic investment, the region could produce up to 1 billion gallons of sustainable aviation fuel annually.

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Vashon Island Food Bank
Food Access · Community Impact

Vashon Island Food Bank - Fresh Food Access Groundbreaking

Access to fresh, healthy food is foundational to a thriving community. Commerce recently joined the Vashon community to break ground on a new grocery store-style food bank supported by a $1.3 million Building Communities Fund investment. "We're proud to support a space where food, child care, and clean energy come together to serve those who need it most."

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Broadway Center for Youth
Youth · Housing · Community

Broadway Center for Youth - Groundbreaking for Affordable Housing

Commerce is proud to support a community hub for youth experiencing homelessness. In Seattle's Capitol Hill neighborhood, the Broadway Center for Youth will pair 84 units of affordable housing with the Constellation Center - offering workforce training, education, and wrap-around support services under one roof. Commerce invested $6 million to help make this project a reality.

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A different kind of design thinking.

Thinking about the interests and psyche of selected individuals led to creating some fun characters. The process begins with examining a human existence — breaking apart, sorting, and highlighting playful data points to build from.

Fun Art 1
Fun Art 2
Fun Art 3
Fun Art 4
Fun Art 5
Fun Art 6
Fun Art 7
Fun Art 8

MadHat Design

Motion designer. UX thinker. Visual storyteller.

I'm a creative professional with 15+ years of experience across motion design, UX, brand identity, AR, and visual storytelling. I've built design systems, led AR experiences, produced executive video series, and created interactive kiosks — all at the scale of Microsoft, T-Mobile, and beyond.

At T-Mobile, I led senior creative production for corporate communications — art directing video, building motion template libraries, and conceiving AR experiences that brought 5G storytelling to life at CES, MWC, and Dreamforce. At Microsoft, I designed UX for Windows Phone, MSN advertising campaigns, and migrated a 4,000+ page platform to the cloud.

I bring both the conceptual and the executional — from initial idea through final delivery, across digital, motion, print, and interactive.


Branded merchandise is visual storytelling at scale.

BDA works with the world's most iconic brands — NFL, Dell, The Home Depot, Caterpillar. The creative challenge of making merchandise that genuinely connects people to a brand is exactly the kind of work I find exciting. It's design with purpose, at scale, for audiences that actually care.

I bring deep experience in brand systems, motion, and visual design — and I understand how to translate a brand's identity into something people want to hold, wear, and keep. That's what great merchandise design is. And that's what I do.

"If you can think it, we can make it." — BDA

Design skills built for iconic brands.

Motion Design

Motion template libraries, show openers, dynamic graphics, and animated brand systems — built for executive communications and large-scale organizational use.

Brand & Visual Design

Adobe Creative Suite — InDesign, Photoshop, Illustrator, After Effects. Building visual identities and design systems that stay consistent across every touchpoint.

AR & Interactive Experience

Conceptualized and led two AR experiences for T-Mobile — bringing 5G storytelling to life at CES, MWC, and Dreamforce through interactive kiosks and immersive demos.

UX & Product Design

Wireframes, high-fidelity screens, usability studies, and prototyping — across Microsoft Windows Phone, MSN, and large-scale content platform migrations.

Video & Multimedia Production

Art directing video, producing executive series, and integrating brand design into compelling multimedia content that drives engagement and viewership.

Creative Leadership

Mentoring teams, running weekly design sessions, managing cross-functional collaboration across engineering, production, design, and external vendors.

Let's make something great.

Peter Ogden

Unchain your Brain