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15+ years of mission-driven storytelling across digital, social, and video platforms - translating complex initiatives into clear, human-centered narratives.

Featured Work

Stories from the field.

South Seattle College Culinary Kitchen
Culinary · Workforce · Video

South Seattle College - Electric Culinary Kitchen & Workforce Training

South Seattle College is cooking up a cleaner, more sustainable future - one electric appliance at a time. With support from a $241,982 Clean Energy Fund grant from Commerce, the college transformed its culinary training facilities with high-efficiency induction ranges, a built-in recording studio to livestream demos, smart HVAC, and professional-grade learning spaces that mirror real kitchens. This renovation is part of a three-phase project focused on innovation and decarbonization, preparing students for modern culinary and clean tech careers.

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Reentry Council Simulation
Social Justice · Video

Washington Statewide Reentry Council - Life After Incarceration Simulation

The Washington Statewide Reentry Council, in partnership with the Up From Slavery Initiative and the Secretary of State's Office, hosted a powerful reentry simulation to help participants experience the real challenges of navigating life after incarceration. Executive Director Janel McFeat shares why this work matters and how it's shaping policy. "This was an exercise in empathy - a way to truly understand the barriers people face after incarceration."

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Broadway Center for Youth
Youth · Housing · Video

Broadway Center for Youth - Groundbreaking for Affordable Housing

Commerce is proud to support a community hub for youth experiencing homelessness. In Seattle's Capitol Hill neighborhood, the Broadway Center for Youth will pair 84 units of affordable housing with the Constellation Center - offering workforce training, education, and wrap-around support services under one roof. Once complete, 15 units will be reserved for youth exiting homelessness. Commerce invested $6 million to help make this project a reality.

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Vashon Island Food Bank
Food Access · Community

Vashon Island Food Bank - Fresh Food Access Groundbreaking

Access to fresh, healthy food is foundational to a thriving community. Commerce recently joined the Vashon community to break ground on a new grocery store-style food bank supported by a $1.3 million Building Communities Fund investment. "There's a perception that Vashon is all wealth, but that couldn't be further from the truth," said Chris Lovings, Commerce's Community Engagement Specialist. "We're proud to support a space where food, child care, and clean energy come together to serve those who need it most."

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Koto Jelly Coffee
Small Business · Video

Koto Jelly Coffee - Seattle's First Coffee Jelly Café

Seattle has its first café dedicated to drinkable coffee jelly. Koto Jelly Coffee, founded by architects-turned-entrepreneurs Ree Hamai and Heywood Chan, reimagines a Japanese dessert into smooth drinks made with coffee, matcha, tea and milk jellies. Starting with just a camping table at pop-up events, and with support from Commerce's Small Business Resilience Network, they grew into a thriving storefront near Seattle University. Today, Koto blends creativity, community and a little magic - one jelly sip at a time.

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YWCA Seattle Reopening
Housing · Equity · Video

YWCA Seattle - Historic Building Reopens After $63M Renovation

The YWCA Seattle King Snohomish recently reopened its historic building in downtown Seattle after a $63 million renovation. The mixed-use location at 5th and Seneca has provided shelter and support to women and families since 1914. Thanks to public and private partners, the top five floors now feature 114 permanent affordable housing units for low-income and formerly unhoused residents. Commerce is proud to support the renovation with a combined $9 million from the state Housing Trust Fund and Transit-Oriented Development funding.

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Brand & Motion Design

A different kind of work.

Before community storytelling, there was corporate craft. These pieces from my time at T-Mobile show another side of my design range - animated presentations, brand identity, event collateral, and immersive experiences.

T-Mobile Golf Tournament — Motion & Brand Design

Golf Tournament Slide 1
Golf Tournament Slide 2
Golf Animation 1
Golf Animation 2

T-Mobile Tech Experience — One-Pagers (click to enlarge)

T-Mobile Tech Experience — Summer Tour 2019 Event Swag & Print

Summer Tour Shirt & Collateral

T-Mobile — Animated Executive Communications Snippets  ·  ▶ Watch the full video

Executive Animation 1
Executive Animation 2
Character Animation 1
Character Animation 2
Character Animation 3

T-Mobile — AR Wine Experience  ·  Scan the label, meet the exec.

AR Wine Labels
Wine Bottles
AR Wine Scan AR Wine Hand AR Wine Actor

MadHat Design

Strategic communicator. Community storyteller. Mission-driven.

I'm a lifelong Seattleite. I've watched this city change a lot over the years - from its gritty, compassionate roots, through the tech boom, and into where we find ourselves today. That's exactly why the work I do has to mean something.

I'm drawn to people - their cultures, their stories, the things that make them who they are. That curiosity makes me a better communicator and storyteller.

At the Washington State Department of Commerce, I've spent the last year telling stories about affordable housing, food access, workforce opportunity, and community resilience. Before that, at T-Mobile and Microsoft, I built the creative and technical skills that now serve that purpose.

I'm comfortable owning a full communications operation - managing social media, handling media requests, coordinating interviews, writing copy, and jumping on a video shoot when needed. I work fast, stay organized, and keep the message consistent across every channel.

I also love to cook. That photo at the top of this page? My own homemade ravioli. When my wife leaves town for the weekend, I go on a full-on ravioli bender - fresh pasta dough, hand-rolled, stuffed, and sealed. Hundreds of them. It's a sickness. The idea of learning alongside FareStart's chefs and helping tell the stories of students transforming their lives through food genuinely excites me.


Mission first. Always.

I'm drawn to organizations where communications isn't just marketing - it's a tool for equity, access, and lasting change. FareStart's work sits at the intersection of everything I care deeply about: food, community, workforce opportunity, and the belief that every person deserves a fair shot.

One thing I'm particularly excited about is the opportunity to help amplify FareStart's student success stories. Every graduate has a powerful journey - and I want to help tell it. I see a real opportunity to turn up the volume on social media with more video content, more human-centered storytelling, and more consistent engagement that grows FareStart's audience and deepens community connection. Video is where attention lives right now, and I know how to use it to move people.

Food has always been central to my life. I love to cook - from scratch, with intention, and for the people I care about. The idea of working alongside FareStart's talented chefs, learning from them, and helping tell the stories of students whose lives are being transformed through culinary training is genuinely exciting to me. It's not just a job. It's a place where my skills and my values finally meet.

"It starts with food but grows from there into career pathways that provide stability and economic mobility." - FareStart

Skills built for mission-driven work.

Multimedia Storytelling

From identifying the story to filming, editing, and publishing - compelling video and digital content that connects audiences to mission-driven work.

Digital & Social Strategy

Managing social channels with performance metrics and engagement data to refine strategy, grow reach, and build authentic community connections.

Content & Editorial Planning

Developing editorial calendars, writing copy, and managing content pipelines that keep messaging timely, consistent, and audience-focused.

Brand & Visual Design

Adobe Creative Suite, motion graphics, and visual brand systems - from motion template libraries at T-Mobile to print collateral for statewide initiatives.

DEI & Community Communications

Applying Plain Talk and Equity principles to ensure messaging is accessible, inclusive, and representative - centering the voices of the communities served.

Analytics & Performance

Using data to assess content effectiveness, identify trends, and make recommendations that improve engagement and audience growth over time.

Let's tell stories that matter.

Peter Ogden