Peter Ogden | 425-698-8086 | peter@madhatdesign.net
Peter Ogden | 425-698-8086 | peter@madhatdesign.net
Design & Creative Work
From complex ideas to engaging experiences.
I create visual communications that make technology and complex ideas easier to understand. My work spans executive presentations, experiential and interactive design, motion graphics, video, photography, and print production.
Executive Presentations
Creating executive presentations designed for the room, from large-format PowerPoint presentations to interactive experiences built for large touchscreens.
Experiential
Designing branded experiences for major technology events, including CES, Mobile World Congress, and Dreamforce. From large-scale graphics and displays to interactive technology demonstrations, bringing the brand and technology to life in the physical environment.
Product Demonstration
Creating product demonstrations and interactive experiences that bring new technology to life, helping audiences understand how products work and what they can do.
Technical Communication | One-Pagers (click to enlarge)
Translating complex technology into clear, accessible visual communications for technical and nontechnical audiences.
Augmented Reality Design: Wine Labels and Baseball Cards
Designed AR-enabled experiences that brought physical products to life through interactive storytelling and public engagement.
Campaign Spot Highlights · ▶ Watch the full video
T-Mobile Golf Tournament: Motion & Brand Design
Conceptual Animations · ▶ Watch all four videos
Alterdego ComX: From Art to Apparel
Original character concepts originating as comic book covers, then evolved into apparel graphics applied across t-shirts and hoodies, designed for front and back garment placement.
T-Mobile Tech Experience Summer Tour 2019, branded merchandise and print design for national event activation
Product Label & Packaging Design
Character-driven label system for Swamp Moon Brewing Co., and full packaging design for The Conrad Pure Single Highland Malt Scotch Whisky, including bottle label, presentation tube, and numbered certificate. Both projects develop brand identity through physical, production-ready packaging systems.
Technical & Digital Storytelling
Finding stories worth sharing.
I work with subject-matter experts to research, develop, and share stories that connect with audiences. From initial research and interviews to video, photography, and content creation, I manage the storytelling process from start to finish. My experience also includes social media strategy and management, helping stories reach and engage the right audiences.
From $71 billion in economic impact to more than 33,000 aircraft built, the state's aerospace industry is driving jobs, innovation and the future of flight. These numbers keep Washington ranked high in aerospace sales, exports and engineering, and why we'll lead the way for decades to come.
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Wheels up soon for the 55th Paris Air Show, June 16-22! We're proud to partner with 20+ Washington companies and economic development organizations to showcase the state's aerospace innovation on a global stage. Together, we're building connections, creating jobs, and strengthening Washington's role in the future of flight. Meet TLG Aerospace, a Seattle-based engineering company and longtime Paris Air Show partner, helping lead the way in cutting-edge aerospace design.
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Commerce announced $52 million in Climate Commitment Act funding to support tribal climate resilience. Tribes co-designed the strategy, which gives each one the flexibility to decide how to use the funding. Gov. Jay Inslee, Director Fong, and our team traveled to the Quinault Indian Reservation for the announcement. The Quinault Indian Nation is using $13 million for foundational infrastructure to move its two main villages, Taholah and Queets, out of the flooding and tsunami zone.
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In 2024, Commerce awarded $200,000 to Inventech Marine Solutions through the Evergreen Manufacturing Growth Grant program. The investment supported the shipbuilding company in doubling its manufacturing space to 90,000 square feet - enabling bigger boats, streamlined production, and new manufacturing jobs for the Bremerton community.
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Leaders from state government, industry, and research gathered at Boeing Future of Flight in Mukilteo to launch the Cascadia Sustainable Aviation Accelerator - a regional effort to advance sustainable aviation fuel across the Pacific Northwest. Backed by state funding and $10M in philanthropic investment, the region could produce up to 1 billion gallons of sustainable aviation fuel annually.
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The City of Lacey received a Smart Partnership Award for the Lacey MakerSpace expansion - a joint endeavor between Lacey, Saint Martin's University, and the Thurston Economic Development Council. The space provides community access to high-tech equipment, education, and workforce training to empower makers, innovators and small businesses.
Watch Video →Editorial Photography (Off the Clock)
The moment, unposed.
About Me
I turn complex ideas and technology into clear, engaging visual experiences.
I've spent my career working across graphic design, executive presentations, experiential design, motion graphics, video, photography, and print production. From Microsoft and T-Mobile to the Washington State Department of Commerce, I've worked with executives, technical teams, and subject-matter experts to bring ideas to life.
What I enjoy most is getting to know people, understanding what they're trying to communicate, and finding creative ways to tell their stories. I'm equally comfortable developing ideas, collaborating with a team, and managing the details of production.
My Approach
Complex ideas deserve clear, engaging design.
Every organization has something important to say, and often it is complicated. Technology, programs, and products are only part of the challenge. Helping people understand them, listening to their questions, and building trust are equally important.
I believe thoughtful design, clear communication, and genuine engagement can bridge that gap, whether the audience is an executive, a customer, or the public.
What I Bring
Design range built for clear storytelling.
Creating visual identities, campaigns, design systems, and brand guidelines that keep communications consistent across digital and physical media.
Designing presentations and visual stories that make complex information clear and engaging for executive audiences.
Designing exhibits, environmental graphics, signage, displays, and branded experiences for major industry events.
Using motion, video, typography, and storytelling to explain ideas and engage audiences.
Using AI tools as part of the design process to explore ideas, develop visual concepts, and improve production workflows.
Working with executives, engineers, subject-matter experts, designers, fabricators, and vendors to bring projects to life.
Creating organized, reusable digital assets, templates, and production files that support ongoing communications.
Taking projects from concept through production, coordinating timelines, approvals, vendors, and final delivery.
Creating clear, engaging communications that build understanding and trust. Comfortable representing organizations and connecting with audiences at trade shows, public events, and community outreach activities.
