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MadHat Design

Visual storyteller and multimedia production specialist with 15+ years producing video, photography, motion graphics, and digital content for public agencies and national organizations.

Design & Creative Work

Concept to finished product.

Work spanning T-Mobile and other brand environments, focused on transforming ideas into tangible outputs including branded merchandise, event apparel and print, packaging systems, motion design, and AR experiences. Every project begins as a concept and is developed into a real-world brand expression.

Executive Presentations

Creating executive presentations designed for the room, from large-format PowerPoint presentations to interactive experiences built for large touchscreens.

Experiential

Designing branded experiences for major technology events, including CES, Mobile World Congress, and Dreamforce. From large-scale graphics and displays to interactive technology demonstrations, bringing the brand and technology to life in the physical environment.

Product Demonstration

Creating product demonstrations and interactive experiences that bring new technology to life, helping audiences understand how products work and what they can do.

Campaign Spot Highlights  ·  ▶ Watch the full video

Sizzle Animation 1
Sizzle Animation 2
Sizzle Animation 3
Sizzle Animation 4

Conceptual Animations  ·  ▶ Watch all four videos

Conceptual Animation 1
Conceptual Animation 2
Conceptual Animation 3
Conceptual Animation 4

T-Mobile Tech Experience Summer Tour 2019, branded merchandise and print design for national event activation

Alterdego ComX: From Art to Apparel

Original character concepts originating as comic book covers, then evolved into apparel graphics applied across t-shirts and hoodies, designed for front and back garment placement.

Fun Art 1
Fun Art 2
Fun Art 3
Fun Art 4
Fun Art 5
Fun Art 6
Fun Art 7
Fun Art 8
Alterdego ComX - Brand Card

Product Label & Packaging Design

Character-driven label system for Swamp Moon Brewing Co., and full packaging design for The Conrad Pure Single Highland Malt Scotch Whisky, including bottle label, presentation tube, and numbered certificate. Both projects develop brand identity through physical, production-ready packaging systems.

T-Mobile Golf Tournament: Motion & Brand Design

Golf Tournament Slide 1
Golf Tournament Slide 2
Golf Animation 1
Golf Animation 2

T-Mobile Tech Experience: One-Pagers (click to enlarge)

T-Mobile: Animated Executive Communications Snippets  ·  ▶ Watch the full video

Executive Animation 1
Executive Animation 2
Character Animation 1
Character Animation 2
Character Animation 3

Augmented Reality Design: Wine Labels and Baseball Cards

Design of AR-enabled packaging and collectibles that extend physical products into interactive digital experiences.

AR Wine Labels
Wine Bottles
AR Wine Scan AR Wine Hand AR Wine Actor
T-Mobile Baseball Cards AR

The moment, unposed.


MadHat Design

Video producer. Photographer. Visual storyteller.

I am a multimedia production specialist with 15+ years of experience producing video, photography, motion graphics, and digital content for government agencies and large organizations. I plan, shoot, and edit content from concept through final delivery: capturing authentic stories that inform, engage, and connect communities with the people and programs that serve them.

At the Washington State Department of Commerce, I produced documentary-style video packages and photography at active project sites and public events: capturing milestones, community impact, and human stories across economic development, housing, infrastructure, and climate resilience programs. I managed a structured digital asset library for use across web, social, and print channels, ran the social media editorial calendar, and produced multimedia content optimized for each platform. I applied Plain Talk and Equity and Social Justice principles to ensure authentic representation across all content.

At T-Mobile, I led senior creative production across video, motion graphics, photography, and digital content for executive communications and national campaigns. I produced a high-visibility executive video series that reached 80% internal viewership, led creative production at major live events including CES, Mobile World Congress, and Dreamforce, and developed branded content systems for consistent multi-platform delivery. I also conceptualized and led two augmented reality experiences that brought 5G storytelling to life through interactive installations.

At Microsoft, I produced digital marketing content and multimedia experience campaigns, designed UX for Windows Phone, and led a large-scale website redesign and migration: building a strong foundation in digital accessibility, content governance, and audience-centered communications at scale.

I am proficient in Adobe Premiere Pro, Photoshop, Lightroom, After Effects, and Illustrator, alongside Microsoft Office 365 and AI tools for efficient content production. I hold a Bachelor of Science in Visual Communication from Western Washington University and a UX Design Certification from General Assembly.

Every organization has a story worth telling well.

I am drawn to work that makes complex programs and institutions visible and human. Whether it is a public agency, a growing company, or a mission-driven organization, the job is the same: find the story, tell it clearly, and make people care.

I produce documentary-style video and photography that brings public programs and organizational priorities to life. I manage digital asset libraries and content calendars. I understand YouTube channel management, accessibility compliance, and how to produce content that works across platforms. I am comfortable in fast-turnaround social media environments and equally comfortable producing polished, long-form video that tells a complex story well.

I live in Sammamish, WA, and I bring the same commitment to every organization I work with: showing up prepared, building trust with the people I am telling stories about, and producing content that makes audiences feel genuinely connected to the work.

Multimedia production skills built for public-facing storytelling.

Video Production & Editing

Planning, shooting, and editing high-quality video content from concept through final delivery: documentary-style storytelling, short-form social video, executive communications, motion graphics, and event coverage. Proficient in Adobe Premiere Pro and After Effects.

Photography

Serving as a primary photographer at public programs, events, and community activities: capturing professional images for use across web, social, print, and publications. Proficient in Adobe Lightroom and Photoshop.

Visual Storytelling

Developing compelling multimedia stories that communicate organizational priorities, programs, and services: finding the human angle, building the narrative, and delivering content that informs and connects audiences with the people and programs behind the work.

YouTube Channel Management

Managing YouTube channels including content planning, publishing, optimization, audience growth, analytics, and accessibility compliance: producing and distributing video content that supports organizational communications goals.

Digital Asset Management

Building and maintaining organized libraries of photography and video assets: structured for use across web, social, print, and presentation channels, with consistent archiving and retrieval workflows.

Accessibility & WCAG Compliance

Ensuring all multimedia content meets WCAG 2.1 Level AA standards: applying accessibility requirements to video, photography, and digital content from production through publishing.

Adobe Creative Suite

Advanced proficiency in Adobe Premiere Pro, Photoshop, Lightroom, After Effects, and Illustrator: producing polished, on-brand multimedia content across the full production pipeline.

Social & Digital Content Optimization

Creating content optimized for websites, social media, digital campaigns, and online communications channels: comfortable producing both polished long-form content and fast-turnaround authentic content for social engagement.

Cross-Team Collaboration

Partnering with communications staff, leadership, and community members to identify storytelling opportunities, develop content strategies, and deliver work that reflects an organization's values and priorities.

Let's make something great.

Peter Ogden

Unchain your Brain